Mr. S is spoken of in hushed tones, if at all, and those who know of him generally try to avoid his notice. No one knows what a dragon lord wants with a shithole of a town like this, and he’s not likely to share that knowledge with anyone soon. He does his business by proxy, at third and fourth remove, and often his agents are unaware of who they truly serve.
If you’re not a Knight of the Cross, member of the Senior Council, Sidhe lord, or vampire king, do not even consider engaging Mr. S in conflict, even with backup. That’s an axiom to live by.